Apple's advertising has evolved since it was first founded. Their advertising is unique to other computer companies because it sells a lifestyle not just the product. Apple's advertisements work well because they are sexy yet simple. With the consistent and elegant white background, Apple is able to present many different visual parades such as the commercial of Zooey Deschanel.
Zooey Deschanel's corkiness captures the attitude of the modern woman. The way she casual changes her day's plan, which probably were loosely made to begin with, on such a common deterrent like rain the embodiment of a laid back attitude that is assumed by many women today. Her wonderful musical abilities are also subliminally portrayed through her messy, instrument strewn music room. She also shows her appreciation for older music with her choice "Shake, Rattle, and Roll" written by Jesse Stone, and made famous by Big Joe Turner.
Deschanel often stays true to what makes her unique and what causes people to be so enamored with her unique style of attractiveness. She shows off what has made her stand out in a crowd of fake Hollywood bimbos, her general pursuit of enjoying of the world around her. Deschanel never fails in displaying her fun side and enjoys dancing with her iPhone in this commercial, despite being a little off of the norm, Zooey Deschanel manages to hold our attention and spark interest in the product.
During the course of the commercial we can't help but being entranced with Zooey's fluid movements and her casual interactions with Siri. We find ourselves wanting to participate in the enjoyment she expresses, and in turn, we see how that plays to the iPhones advantage. The ease and entertainment exuded by Deschanel says to consumers that the iPhone is more than worth it. Her varies uses of Siri show its adaptability with functions from weather to reminders to playing music, and demonstrates clearly that you will never need another assistant.
The intimate peek into the life of Zooey Deschanel allows us to instantly be connected to her. We are transported to her morning life where she decides how to deal with rain. We then travel with her through out her house as she decides what to do with her day, with an attitude not unlike a painter with a blank canvass. We finish our glance at Deschanel's laid back life with a split second decision to clean tomorrow and dance instead. This thirty-second ride for viewers is short enough to hold attention spans of the shortest stock, yet instantly ties you to the character, allowing you to appreciate the product.
The quirky iPhone commercial with Zooey Deschanel is very memorable. It's memorable enough to make headlines of many bloggers. According to Cult of Mac, "Men love Zooey Deschanel."Although, others do not agree with the 'cute girl routine'. Death and Taxes Mag remarks "Manic Pixie Dream Girl routine" is "annoying" and "somewhat trite." What some opinionated people don't understand is that when they voice their opinions, for or against, it is advertising itself for that product. All this talk just sparks more interest in the commercial and then the product.
Deschanel has been in the major hits of: 'Elf' (2003), 'Yes Man' (2008), '(500) Days of Summer' (2009), 'Our Idiot Brother' (2011), and her recent popular TV show 'New Girl' (2011-2012). She has also been in TV ads for Rimmel London: Lash Accelerator Mascara, the iPhone 4S, and Cotton: Fabric of Our Lives. She has made appearances on several talk shows such as the Ellen show and hosting Saturday Night Live.
This ad, which appeals to both men and women through Deschanel's looks and behavior adds a fresh take on celebrity testimonies. Her use of natural dialog interests me and makes me curious in the product. Out of the many things that stand out in Deschanel's commercial, the most prominent is her use of Siri in casual ways. She definitely made a very good commercial that is effective in both displaying the product, and showing how it can improve day to day life. What I got from this non-stereotypical ad is that average life sells very effectively, more so than I previously thought.
